Making a Kickstarter Project Video isn’t Easy…

In this post, I discuss some of the process I use and make a case with some current stats- to make those project videos very short. I also share some outtakes from making our latest Kickstarter video for Polyversal.

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Kickstarter project videos are no easy task to create or edit.

I personally edit my own vids in Adobe’s Premiere Pro CS 5.5, which I find takes about 3-4 hours, sometimes more, to edit a single minute of good footage for a video. I make videos for everything- especially gameplay tutorials- some of which use Adobe’s After Effects to animate cards, dice, and so forth. This saves me time in the long run vs. explaining rules in forums and by e-mail. The rules already point to the videos which serve as examples.

For any video, it’s not easy on the front-end to capture good footage. For that, I personally use a Canon Vixia HF M30, which is a decent HD camcorder, and mount it on a tripod (please do that). There is definitely an art to video editing. As mentioned, I use Adobe’s products and I’m no pro at it by any means, but I have a general sense of what stuff to cut out. This post shares our latest Kickstarter Project Video, which is a follow-on blog to this previous post about improving length and content: Kickstarter Video Length and Content

The project video for Polyversal’s relaunch overall is 1:51 long. If features an intro by Ken and I and a flyover of the game in play while we continue to pitch the game. Even with that short of a video, current stats on our active kickstarter report that only 37% of over 1000 plays were actually completed! That’s not a terrible stat- but remember- 63% started to watch it and clicked away before the 1:51 was up. So remember, make it short. People generally do not have 2 minutes. Think about it- how many Kickstarter video plays have you completed?

Here is another reason to keep it short… Let’s say you spend 3-4 hours per final edited minute of film that ends up running 10 minutes overall… If 63% of people who click play stop watching less than 2 minutes into it– you’d have wasted about 48 hours of work editing film that no one is watching- because again, MOST people who click play will not finish watching the video. 2 minutes max.

“While fun to film, making a project video is never easy.”

So let’s have some fun. Here’s some of what was CUT out of my latest video. Join Ken and I (and yes, Benny in a cameo) in this collection of outtakes from our Project Video. We pre-planned the video, shot 30 minutes of film, and then I edited for about 12 hours to get less than 2 usable minutes! Watch our main video on the Kickstarter Page to see the final (good) edited version.

Here are the outtakes:

Screen Shot 2016-05-20 at 9.44.54 PM

Author: cewargames

Game Designer and Publisher of tabletop board, card, and miniatures games in the Hobby Games market.

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